Ritual has simplified the daily vitamin to its nine most essential nutrients, each in their most effective, vegan, non-GMO, gluten, soy and dairy-free forms. Created by and for women, Ritual fills the gaps in a woman’s diet—helping round it out to reach total nutrition–with nothing more, nothing less. Ritual sources these nutrients straight from suppliers to combine the highest quality ingredients at a fair price, ordered direct-to-consumer.

At a Glance

  • Founded in 2015

  • Headquartered in Los Angeles, California

  • Raised $10.5M in Series A funding from Founders Fund with participation from existing backers Forerunner Ventures, Norwest Venture Partners, and Upfront Ventures


Katerina Schneider