Superhuman is an experiential multimedia platform that turns content into commerce via a consumer facing brand for millennials. Through content focused on food, wellness and mindset, the platform vertically integrates online media across mobile, internet and tv with real life events and experiences. The brainchild of plant-based chef and icon Daphne Cheng, the mission is to empower people to become the best versions of themselves. Acting with first mover advantage in China and inspiring a growing movement towards wellness worldwide, Superhuman’s restaurant brand, Uptown, launches in Shanghai and Beijing 2017.
At a glance
- Redefining a healthy lifestyle as cool and sexy
- Social media and direct consumer brand
- Plant-based restaurants and products
- Brand consultancy and creative agency connecting US-China markets, making brands more sustainable, engaging and profitable than ever
- Community of celebrities, entrepreneurs and changemakers
Daphne Cheng, Summer Wenjun